My name is

Senior content strategist, editorial leader, and marketer leading brands to connect creativity with performance

With 13+ years in content, editorial, and marketing, I’ve built strategies that connect creativity with measurable results. My biggest impacts include:

• Leading and mentoring teams, including chairing a women’s impact group of 360+ members. 
• Directing large-scale editorial, video, marketing, and UX content initiatives.  
• Defining and scaling six brand voices and style guides across diverse industries. 
• Driving growth through increasing organic traffic by 150% and team efficiency by 35% and holding video completion rate at 95%.
• Leveraging generative AI tools like ChatGPT to create unique pieces of content via AI outlines, ideation, and efficiency. 
• Strategizing with creativity by building ecosystems that balance innovation with measurable performance. 

I bring a mix of strategy, storytelling, and innovation—focused on making content that moves people and drives performance.

*Password required. All of the content I currently work on is gated. 

Wellos is a weight and wellness app with over 30K users, available DTC and B2B, with three tiers:

Wellos: Digital access to Learning content, Tracking tools, and more.

Wellos Coach: Everything Wellos has to offer plus 1:1 Coaching sessions with a Health Coach.

Wellos Care: Everything Wellos Coach has to offer plus a dedicated Care Team made up of a Weight Health Expert, Registered Dietitian, and Health Coach, and offers optional weight management medication if you’re eligible.

Real Appeal: A weight and wellness tool, offered B2B only, wherein members need to meet a minimum BMI of 30. It’s helped over 1.2M members lose weight.

Real Appeal Rx: An extension of Real Appeal that includes dedicated content and coaching for getting on and off GLP-1 receptor agonists.

The #1 health info site in the U.S. It encompasses several brands:

• Healthline
• Medical News Today
• Greatist
• Psych Central
• Bezzy

Click below to take a gander at all I have to offer. 

Ready to make your content unforgettable?